With the digital revolution on the rise, various sectors have made the conscious shift into the virtual world. Amongst them, the flower industry has also displayed significant prominence.
Flowers are the kind of classic gift that will never go out of style. Whether you actually forgot your beloved's birthday or he/she simply loves it, you can gift flowers without any trepidation.
That is precisely why the flower industry is flourishing. Not only does it immortalize your love and affection, but provides you the opportunity to admire the beauty of nature and the skill of craftsmanship.
Did you know that the global annual trading volume for cut flowers is predicted at above $100 billion? In the US, the florist industry consists of more than 12,600 establishments and has a projected revenue of approximately $4.7 billion annually.
With such high revenues and chances for profits, setting up a flower delivery business may seem like an easy choice. However, there are numerous factors that come into play when you actually start thinking about it. How to set up the best flower delivery app business.
Every entrepreneur needs to follow certain steps to establish a successful business. And today’s market requires smart strategies along with the fundamental steps of launching a business.
When setting up a flower delivery app, the foremost activities should include legal formalities like business registration and licensing followed by business model and revenue model assessment.
Then, you must begin studying your target audience and your competitors. The next step is to purchase the domain name (remember to keep it catchy) and then build a florist app that enables delivery of flowers from your shop to the desired locations of the customers.
Why is an online flower delivery app crucial for your flower business?
Without online presence, no business can survive in today’s digital world. An attractive and highly usable website as well as a mobile application will allow your brand to connect directly with your customers. Moreover, for every business that wants to deliver its products or services to customers directly, a web or mobile solution plays a crucial role.
While planning to set up a uber for flowers is an excellent business decision, ignoring the benefits of the online app is unwise. In this era of digitization, on-demand flower services are gaining massive popularity.
During the pandemic when people could not visit their loved ones on special occasions, they relied on flower delivery app, thus making these more popular than ever.
Therefore, a user-friendly and attractive mobile app can help you expand your flower business and make it more visible to the audience. It will not only increase your sales but also give your business a competitive edge.
Moreover, it will also help you to retain customers and secure the loyalty of the existing ones. No one wants to leave the comfort of their own when they can simply order it from the web.
If that doesn’t convince you, maybe looking at the market size in terms of revenue would. The digital flower industry is predicted to hit $5.1 billion of revenue in the US in 2021.
So, now that you know how promising this business model is, let’s find out what all features should be there in your application.
Features Of A Flower Delivery App
Easy sign-up
After downloading your app, the first thing that will greet the customers is the sign-up. Make it simple and offer multiple choices for signing up, such as Google, Facebook, email id, etc.
Moreover, ask for an account id and password while maintaining the quickness. It will assist in enhancing customer engagement rather than asking for a lot of details.
User-friendly UI
One of the most crucial features of a successful flower delivery app is a user-friendly UI. It means that the customers should be able to easily navigate the app and browse through different flowers.
The simpler the layout is, the higher is your chance of gaining more customers. You must keep in mind that not all people are tech-savvy.
Accurate product details
Each product must have an accurate and legit description to match the image. It is vital that you stress on simple language but a compelling tone. Make sure that you promote why purchasing your product is the best decision. Moreover, you can also offer details pertaining to flower care.
High-resolution videos and images
The images of the products must have high-resolution with enhanced clarity. They must be able to zoom in. You can click pictures of the flowers under different lightings and various environments to give a real idea of how the flowers look. Also, take into account the technical aspects such as loading time to avoid losing customers.
Free shipping
Including the feature of free shipping above a specific amount, then you can gain more customers and more orders.
Return policy
One of the most enticing features that can draw customer attention is the return policy. It provokes reassurance among the users that they can return the product if it is not up to the quality they desire. For that, you must curate a well-written return policy. Make sure that there is no scope for confusion.
Customized packaging
Personalization of a floral combination can assist you in garnering more customers. Here, users can offer you the details they want in a particular arrangement at a fixed additional cost. It not only makes the product unique but also permeates a sense of satisfaction.
Push notifications
The push notification is an excellent way to ensure that the customers know all about the recent offers and promotions. Moreover, you can also offer coupon codes to loyal customers. You can also integrate the cart notification. that reminds the users of the items that are left in the cart but are yet to be purchased.
Content management system
With the aid of the content management system, users can now join and develop content for the app. This will actually help in the building of a loyal online community.
Multi-currency and language support
This is one of the advanced features that are only applicable if you are willing to arrange deliveries for different countries. In that case, multi-linguistic support will help in the expansion of the business.
Moreover, with the various currency options, users can order deliveries to loved ones residing in a different nation.
Numerous payment modes
Multiple payment options offer users the opportunity to choose the mode that they prefer. For this, you can integrate wire transfer, credit card, debit card, and mobile wallets. However, you must ensure enhanced security for the payment gateways.
Bottom Line
With the increasing revenue of the floral industry, it is evident that the flower industry will forever be thriving. So, if you were thinking of setting up a business in this niche, now is the perfect time. This blog can help your business get going in a legit and well-planned manner.
For further assistance in finding the right delivery partners, setting up an efficient delivery network, creating an efficient on-demand delivery application, and more; you can get in touch with the Delby experts who offer free business consultation.
