Pandemic has been a witness to virtual happy hour meetings, birthdays, celebrations, everything.

It had an extensive influence on the liquor industry as well. The consumption of alcoholic beverages at home shot up when people stopped going out because of the continuous lockdowns.

The liquor industry had to transform due to the disruption caused by 2020.

Since the demand for alcohol is high among the consumers thus, the option of a liquor delivery app is the only way forward.

What is On-Demand Liquor Delivery?

The term "on-demand liquor delivery" applies to mobile-based apps that customers can use to order alcohol online.

These apps include features like:

• alcohol choices
• liquor store selection
• order placement
• online payment methods
• order tracking
• reviews
• ratings
• and more

Using this on-demand service, people can buy their favorite alcohol and get it delivered to their specified location promptly.

Many creative businesses are creating such applications for a comfortable ordering experience. Since the pandemic, the online liquor industry has expanded more than before.

As per the U.S. reports, the online alcohol delivery sales saw a boost of 291% during late March and 387% in April's first half of 2020.

Among the different types of alcohol sold online, 13.8% accounts for beer, 21.2% for hard liquor, and 65% for wine. In 2018, 1.8% of overall alcohol sales were conducted through online delivery; the estimated rate is continuously growing.

Business Models For Liquor Delivery

Setting a business model first is essential when building your liquor delivery app. You can refer to it while evaluating the value proposition, customer base, infrastructure, finances, and other essential tasks necessary for the app development process. Essentially, you can choose between two base business models.

Home Delivery

The customers can order the product through the app while also keeping track of the rider himself. They can track the riders through in-built map features till the time the product gets delivered to them.

There are two subtypes under this model based on the delivery timeline status. You can either select the model that allows preferred time and date setting or the one that ensures prompt delivery.

Click & Collect

Some customers prefer to get their products as soon as possible so they do not have to wait for the delivery person.

In that case, they can place the order online and collect it from the store directly. There is no delivery network required in this model as the customers pick up orders themselves.

Understanding The Needs of Your Customers

It is crucial to understand the customer demands before developing an application. Depending on that, one can create an app that would satisfy their needs, work efficiently for the business, and improve sales. Many liquor companies beginning to implement an online delivery service fail to focus on this.

Indeed, ensuring quick and proper delivery of items is an integral part of customer service. Timely delivery can turn your users into loyal customers.

In the current period, contact-less delivery is a significant demand of the consumers, besides other features like subscription offers, happy hour charges, same-day, or a timed delivery. Luckily, the alcohol industry laws are much more relaxed now, integrating a better-quality service and diverse options.

Before creating your alcohol or beer delivery app, considering the following questions might be useful.

• What is the main thing your customers are looking for?
• What kind of interface would ensure fast and reliable service to the customers?
• What type of offers are famous among consumers in the alcohol delivery market?
• How are the customers interacting with your current online delivery service if you already have an app?
• What is attracting the consumers to your competitors?



After finding the answers to these, you can figure out what app development plan you should implement. Not to mention, you can develop your brand image and core app features around them.

Revenue Models/Monetization Strategy for Liquor Delivery Apps

When you build an app for delivering liquor to customers, you have to consider the monetization aspect. Indeed, you should analyze how you can increase your revenue.

Some revenue-building methods you can adopt into the software include:

Featured Listing

If you are creating a platform for liquor delivery and partnering with other liquor retailers, you can utilize the featured listing technique to earn money.

Here, you can offer the featured or top spots in the product list to the sellers who would pay for the listing. You can set a specific amount for this advertisement feature.

Many sellers would agree to this since most customers rely on the featured lists to choose their products. As a result, their sales would increase, and so would your revenue.

Commissions

This technique is effortless and practical for making money from your alcohol delivery mobile app. Indeed, you can charge a specified commission or fee amount that the customers have to pay when they make an order.

Additional Products

You can sell liquor-related goods on the platform like wine glasses, beer mugs, and more collectibles. Many buyers would like these offers and buy them, thereby increasing your sales.

Features To Look For In A Liquor Delivery App




PUSH NOTIFICATIONS

Customers do not want to miss out on special offers or order status. Similarly, to ensure fast service, the sellers need quick notification assistance for incoming orders.

Hence, establishing a push notifications framework is essential to improve the speed and efficiency of order information on both sides.

SOCIAL MEDIA LOGIN

To give a more comfortable, user-friendly experience to the consumers, focus on the sign-up and login feature. Integrating the social media login option would allow people to sync their details with the alcohol delivery app quickly.

You should also implement an easier-syncing solution for contact details and email ID as an alternative login feature.

UPLOAD/SCAN DOCUMENTS

Legality is fundamental in the concern of online alcohol delivery. Indeed, U.S. laws allow such delivery only to those above the legal drinking age. For this, including efficient document scanning and uploading software on your app is beneficial.

Using this, customers can easily add their government-approved documents to their profiles to verify their age and identity. Plus, as a seller and the delivery agents, you can scan the documents to see if they are legitimate.

IN-APP CHATTING FEATURE

Customers want easy communication; so, you can integrate an AI-enabled chatting feature on your platform.

An efficient in-app chat feature allows easier communication between customers and delivery agents. The former can address directions, ask about the order delivery time status, and directly from the app.

NAVIGATION SOFTWARE

Implementing a GPS location syncing feature into your app to order alcohol would improve customer experience. Using this feature, the customers can track their orders in real-time. Indeed, people want to know how far the delivery is and check the order’s ETA.

VOICE COMMAND

One of the latest features to integrate into your alcohol delivery app can be voice recognition. Using this, customers can make their orders and add delivery information with voice commands.

LOYALTY PROGRAM

Through this feature, you can offer special discounts and contribute to your loyal customer base. That would improve the satisfaction of already-present customers.

Plus, it would interest other customers to stay devoted to your service to avail of the deals.

BEHAVIOR TRACKING

To ensure good customer service, you need to know what they are currently interested in, including their shopping pattern. Thus, implement the behavior tracking feature into your app. It would record the preferences of the customers and their order patterns.

After that, it will automatically personalize its user interfaces to suit their requirements, allowing you to add related advertisements to encourage sales.

CUSTOMER MANAGEMENT

Another usable feature you can add to your delivery app is CRM (Customer relationship management). With this, you can efficiently interact with your customers.

In case of any queries or order-related complaints, they can turn to the customer support team, and your team can reply quickly as well. It is an important feature to consider since a sound customer management system would retain more customers. Consequently, you can manage the customer data properly as well.

MULTIPLE PAYMENT OPTIONS

One of the features that most customers would appreciate is having multiple payment mode options. This way, they can purchase their orders efficiently and quickly.

Some of the payment gateways you can add, include debit and credit cards, PayPal, e-wallets, COD (cash on delivery), and more.

Bottom line

You can add as many features as you wish to your application to meet the needs of your target audience and improve the customers’ experience.

Delby enables entrepreneurs like you to build your alcohol delivery app in easy steps through a rapid development process. With its pre-built features and customization options, businesses can launch their on-demand applications that are faster to market. Request a free demo to learn how Delby can help you transform your dream app into a real app.