Do you intend to build an eCommerce landing page?
If not, then you should since it will greatly help your business — and will take it on a whole new level.
Every business, whether online or offline, has a purpose to establish a landing page. In a nutshell, the key purpose is to achieve your objective, whether that aim is to establish your brand, increase your client list, or make cash.
But wait.
What Is A Landing Page?
A landing page can be your homepage, a category page, or a standalone page for a particular sale, product, or campaign.
Landing page can be grouped into two categories:
1. Lead generation landing page
2. Ecom landing page
While the lead generation landing pages are concerned with gathering client information, whereas ecommerce landing pages are concerned with turning online store visitors into buyers.
Let's take a look at the main advantages that landing pages provide for your internet business.
1. A positive first impression
2. Builds trust for your business
3. Increase conversion rates
So how do you create a high conversion yielding landing page:
1. Use comprehensive product photos with zoom-in capabilities.
Every consumer wants to see a thorough visual of the goods. They want to see the product's intricacies from every aspect, and they want them to be of great quality. Customers tend to magnify the image to have a closer look at the product, hence a zoom-in option is required.
If the online store defines the item, the product information should be sufficient to encourage the buyer to purchase it. Visitors to an online store who are undecided about purchasing something are just browsing for more information before making a final decision.
When people want to buy a product but it is out of stock, they are disappointed! The product specifications should mention whether or not the product is in stock.
And, if not, buyers should be able to specify the product's needs and be alerted when the product is restocked. This will notify consumers when the product is in stock and available for purchase.
3. Add category page
Another effective technique to boost conversion rates is to provide product categories on the landing page. You may use this to build a more simple and comfortable customer journey.
If the items are easy to find and the online shop visitors obtain what they need, they will buy it without hesitation. Many other ecommerce firms utilize this to organize their product kinds as well.
4. Special size-chart page
If your items include sizes and measurements, you must develop a separate page with all of the pertinent information. Customers are more inclined to make a purchase after learning more about the items.
5. Use testimonials
The primary goal of an online store is to earn the confidence of its clients. Do you know what visitors search for before purchasing a product? They do look for reviews from other people who have purchased and used the product.
You may utilize the feedback to make your landing page better. It is not necessary to have just good reviews, as bad reviews can occasionally persuade consumers to purchase a product. They frequently purchase things that they enjoy, but reviews also play an important role in their selection.
6. Special offers for loyal customers
Try using special offers or discounts on your landing page for your customers. It will attract more and help you retain your customers.
Online shops should use discounts not only to convert online shop visitors into customers but also it’s a great tool to make your customers even more loyal to your brand. Another way to attract more clients is to display the discount or offer in the title itself.
7. Leading the customer using CTA (call-to-action) button
The placement and content of the CTA button have a significant effect. The buttons should be positioned near the product image or below the product description.
CTA buttons help customers to know about the product if they aren’t aware, let them try the product for the trial period and also let them buy the product on the spot if they are sure of buying it.
,p>8. Live chat option to increase customer satisfactionYou know what I mean! Live chat can assist you in persuading hesitant clients to purchase your items. Do you want to know how?
Simply by addressing their inquiries and resolving their issues online. When consumers hear that a product is worthwhile to purchase and that the reviews are positive, they are more likely to purchase it.
Live chat bots are quite popular since they enhance conversion rates and sales. Furthermore, they allow clients to communicate with management anonymously, which provides them with an extra sense of comfort.
9. Seo optimisation
To reach the proper target audience, you should prioritize seo and ecommerce optimisation when creating the landing page. It will boost the landing page's rating and will ultimately make it visible when particular phrases are searched.
10. Brief order forms to complete checkout
This is the final and most significant stage of acquiring the merchandise. The quantity of fields in the order form has an impact on conversion rates.
Visitors to the online store are interested and eager to buy the product. As a result, it is critical to determine what sort of information you want and in what sequence.
If the checkout form is complex or detailed, there is a chance that the visitor will abandon the purchase. And also, don't ask them to fill in the information which is not required for the checkout process.
Conclusion
There might be several other suggestions for creating a high-converting landing page. However, you may apply the above-mentioned strategies to ensure solid outcomes. An ecommerce landing page is an excellent place to start if you want to expand your online business.
Do you have one with low conversion rates or do you want to create a new one? You can consult with our specialists by contacting us or visiting our website.
