eCommerce is integral to our living. We are already so used to it in our everyday life that we constantly look to make the process better, easier, and smoother.
In fact, out of 26 million eCommerce sites around the world, 9.5 million sites are in the US. More and more of them are popping up.
If you are looking to make an eCommerce website or app, you will have to find ways that are futuristic, easier and quicker than the usual.
How to achieve such an elevated customer experience?
You must be on-trend, ahead of the competition.
Integrate eCommerce tech trends in your sites and apps.
Here are some of the technologies you can start with:
Augmented Reality (AR)
We all know AR.
We also know Amazon, Target, Sephora and IKEA making sales through AR.
Reality has already been augmented in eCommerce, so what can you do differently?
Open up a virtual store in AR. Let your customers feel the personalization of walking into a store straight from their couches.
Point your phone to a wall, and shelves of items pop up.
Pick all the items you like and get an overlay AR experience right there.
Snapchat’s Consumer AR Research Report says that 56% of people find AR increases confidence in product quality.
Instead of swiping left and right through AR shoes choices, compare them on a store shelf and only compare the selected ones on your feet. That is a personalized trial room.
An AR tour does not have to be limited to a store, it can be a mall, a shopping center and more.
Live eCommerce
Video centric commerce is nothing new. Neither is selling through a live stream channel. Live ecommerce has been an ever rising trend ever since its inception.
Now is the time to take advantage of Metaverse
Make your avatar go virtual shopping with your friends' avatar in Metaverse. This opens an unlimited access to eCommerce around the world.
Partnerships with influencers and celebs like Gigi Hadid and Kim Kardashian are capable of selling millions.
Pick up a pair of Louboutins in the states or buy a Hermes bag in London, the world is your limit!
Integrate with NFT based payment channels and easy international delivery options with it.
Payments
Saving card information on an eCommerce channel in times of UPIs and QR code scans? Does not make sense!
Apple pay is slowly and surely taking precedence alongside e-wallets.
But there is more you can give consumers in terms of payment ease.
Allow EVERY payment method. Help eCommerce consumers leverage their assets like Bitcoins and NFTs to make payments.
You will widen the narrow passage of payments used for so long.
You will also open up a doorway to more purchases.
Artificial Intelligence (AI)
Artificial Intelligence is a broader category. AI has been a part of eCommerce for a long time.
Try to remember your frustrating chatbot customer care experience. That was the initial AI usage. Definitely more ‘Artificial’ than Intelligence.
The ‘Intelligence’ in Artificial intelligence is definitely increasing. Amazon gets 35% of its sales from AI and AI based recommendations.
eCommerce has already integrated AI insto, sales and customer service.
How can YOU use Artificial Intelligence for eCommerce?
Since all of the customer side is already AI-ed. Look internally, take major loads off your employees by automating repetitive tasks.
- Let them focus on quality while AI takes care of the quantity.
- Think data analysis and inventory,
- Seamless movement between process,
- Report generations, and
- Consumer movement predictions.
Such a relief to not have to face the ‘return order’ process ever again.
Conclusion
When the digital transformation changed the retail industry, eCommerce rose quickly. Every year more and more people rely on this channel for their shopping.
Imagine your eCommerce as technology first product that could-
Do a visual search,
Try on the product with AR,
Solve their queries through AI,
Discover and buy through live commerce, and
Make a purchase simply through a mobile wallet.
That would be the perfect eCommerce app based on today’s needs.
We know you know it. Now you only need to build it.
That, we will do for you. So, you can give more time to business decisions.
